EdTech & school admin SaaS

Text messaging for EdTech and school administration apps.

Absence alerts, conference reminders, enrollment waitlists — the texts that keep parents in the loop and seats from going unclaimed.

Free to author & testNo credit cardUS & Canada

9:41
Saturday, June 13

Acme: Lincoln Elementary: Maya was marked absent today. If that's wrong, let us know here: school.app/attendance/4821 Reply STOP to opt out.

Our free message templates are live.
Sending arrives Summer 2026.

The moment

A text can change the outcome.

A student is marked absent at 9am. The parent is already at work — the email arrives at lunch. A text arrives at 9:01.

Lincoln Elementary: Maya was marked absent today. If that's wrong, let us know here: school.app/attendance/4821 Reply STOP to opt out.
She's home sick today
The messages

EdTech & school admin SaaS messages. And all of the others.

All nine message categories are included — one registration.

Parent-teacher conference scheduling

Books, reminds, and follows up on a parent-teacher conference or advising meeting.

Conference booked
Conference tomorrow
Conference in 1 hour
Conference moved
Conference cancelled
Missed your conference
Conference feedback
Course enrollment & waitlist

Moves a student from a waitlisted course to a claimed seat.

On the waitlist
Moved up
Seat opening soon
Seat available
Claim your seat
Seat released
Staff scheduling

Assigns and reminds staff of shifts, duty rosters, and substitutions.

Shift assigned
Shift reminder
Shift changed
Shift cancelled
Shift starting
Lunch-account & tuition billing

Keeps tuition collected and the family account active.

Payment declined
Payment confirmed
Registration hold
Portal account access

Proves phone ownership and protects parent and student portal accounts.

Verification code
Sign-in code
Recovery code
Attendance / absence alert

Notifies a parent the moment a student is marked absent or tardy.

Absence alert
The details

Common questions

Should absence alerts go to both parents or just the primary contact?

Whichever guardian the school has on file as the primary SMS contact — not both by default. Sending to both parents doubles the volume and can create confusion when one already responded. Default to the primary contact on the enrollment record. If your platform supports a secondary contact, make that an opt-in preference the family configures — not a default. The goal is one clear response, not two simultaneous ones.

How many conference reminders is too many?

Two. The day-before and an hour out. The day-before reminder gives the parent time to reschedule if something came up. The hour-out reminder is the no-show guard. A third reminder on the morning of starts to feel like pressure. If a parent no-shows, the rebook flow handles the follow-up — that's a separate message, not a third reminder.

When do I ask parents if it's okay to text them?

Right when they create their account or fill in their contact info. For a school admin app, that's usually during enrollment or parent-portal setup — when they're already entering their phone number. That's when the ask feels natural. RelayKit hosts an opt-in page for your app — your AI tool will know how to link to it from the right spot in your flow.

Should enrollment waitlist texts go to the student or the parent?

To whoever submitted the application — for K-12 that's always the parent. For K-12, the guardian handles enrollment, so all waitlist communications go to them. For higher ed, the student submitted the application and holds the consent, so texts go to the student directly. If your platform serves both, use the submitting contact's number rather than building two separate flows.

The paperwork

You build the feature. We handle the bureaucracy.

Every text message carries a stack of carrier rules. We've read all of it, so you don't have to.

Registration handled

Getting approved on your own can take weeks.

Most registrations clear in about three days. We handle the filing, so you can keep building your app.

Messages compliant

Send the wrong kind of message and carriers block it — silently.

Every message is checked against carrier rules before it sends, not just passed through.

Opt-ins & opt-outs covered

Miss a single STOP and the fines add up fast.

We stop instantly. Consent is tracked and enforced at delivery, not wired up by you.

The build

Give your AI tool a build spec, not a pile of docs.

RelayKit generates implementation instructions for your AI tool. Messages, variables, event triggers, testing steps, and integration guidance arrive for smooth integration.

Claude CodeCursorWindsurfGitHub CopilotClineCodex

Slots into ShipFast, Supastarter, MakerKit, and Vercel + Supabase.

import { RelayKit } from 'relaykit';

const relaykit = new RelayKit();

await relaykit.appointments.sendConfirmation(customer.phone, {
  date: 'Fri, Jun 6',
  time: '2:00 PM',
});

That's the send.

The test

Preview list

Your safe audience for sending test messages, before and after launch.

  • JoelVerified
    (555) 867-8842
  • SarahVerified
    (555) 412-5519
  • MikeInvited
    (555) 290-3301
+ Invite someone

Run test messages through real phones.

Add yourself, your team, your beta testers. Each person verifies once. After that, your app's messages work for them exactly the way they'll work for customers.

Trigger your real flows — a booking, a code, a reminder — and see the whole loop land: sent, delivered, your database updated.

The process

What it takes to go live.

No telecom expertise required. We handle the carrier side.

01 · PLAN

Choose your messages

Pick the messages your app needs from templates that already know the rules.

Browse the messages →
02 · BUILD

Build and test

Hand the spec to your AI tool, then test the full flow on real phones before launch.

03 · LAUNCH

Go live

RelayKit handles registration and delivery. A few days to approval.

The price

Simple pricing.

Stage 1

Build for free

Set up your messages. Add the code to your app. Test with real phones. No credit card.

Stage 2

Go live for $49 + $19/mo

We file your registration with carriers. Approval takes a few days. 500 messages included per month, then $8 per additional 500. Full refund if you're not approved.

What $19/mo includes.

500 messages a month
Your own sending number
Delivery, opt-outs & quiet hours
A hosted compliance site
Carrier rule-change tracking

Marketing messages add $10/mo. Volume pricing above 5,000 messages. US and Canada at launch. We don't handle HIPAA, healthcare-regulated workflows, or enterprise procurement.

The numbers

When a message can't wait, send a text.

Messages from an app only work when someone sees them. Here's how text and email compare.

Gets opened
Text message98%
Email~20%
Time to first open
Text message~90 sec
Email~90 min
Gets a reply
Text message~45%
Email~6%
Gets through
Text message~98%
Email~84%

Industry SMS-vs-email benchmarks, 2025–26 — open and response from SMS-marketing aggregates; email inbox placement from Validity's 2025 deliverability report. SMS open is inferred from delivery, not pixel-tracked; reported email open rates are distorted by tracking-pixel prefetch and blocking.

The problem

The rules show up after you start building.

US carriers require these from every business that sends texts. Getting approved can take weeks if not done right.

Registration

Before anything sends, your business gets registered in a central registry that every US carrier checks — legal name, tax ID, website, and what you plan to send. Details have to match your IRS records exactly, or the application bounces.

RelayKit collects this during setup and files the registration for you.

Carrier review

Reviewers check your registration and your messages against carrier rules before you're allowed to send. Other providers typically take two to three weeks — and every rejection restarts the clock, with no guarantee the next round clears.

RelayKit submissions are prepared to pass the first time; approval typically takes a few days.

Consent requirements

You have to collect and keep proof that every recipient agreed to get texts from you — how they opted in, when, and which kinds of messages they agreed to. Someone who signed up for appointment reminders hasn't agreed to marketing.

RelayKit provides the opt-in language and keeps the consent records automatically.

Build a compliance website

Reviewers visit your website looking for a privacy policy with specific mobile-data language, posted terms, and a visible description of your texting program. A missing or half-finished site is the single most common reason registrations get rejected.

RelayKit generates and hosts a compliance site for you — privacy policy, terms, and opt-in page included.

STOP and HELP handling

A reply of STOP has to halt messages to that person immediately, and HELP has to get a real answer — automatically, every time. Getting it wrong is a fast way to get a number shut down.

RelayKit handles both at the delivery layer; when someone replies STOP, we stop.

Message restrictions

Carriers limit what businesses can say over text: entire content categories are banned, links get scrutinized, and messages outside your registered use case can get your number flagged. The rules live across multiple carrier policies, and they change.

RelayKit's templates already follow them, and custom messages are checked before they send — not just passed through.

The start

The messages are ready now. Sending arrives Summer 2026.

You can start with the messages today. When sending launches, your AI tool wires up the integration, you test on real phones, and registration and opt-outs stay handled behind the scenes.

Keep exploring